Michael J. Keating

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Culture wars put marketing in the crosshairs: Four tips to guide your decision-making

by Michael J. Keating|05 July 202306 July 2023|ROW 4, Standard Blog Post for FUEL blog

Note: The intent of this post isn’t to criticize the hard-working, talented marketing teams who have fallen victim to the current political landscape. Its intent is to offer guidance through these challenging times. It seemed like a great idea. Little...

What can B2B marketers pull from the recent 2023 industry survey?

by Michael J. Keating|01 June 202307 July 2023|ROW 4, Standard Blog Post for FUEL blog

The results are in. HubSpot just released its 2023 State of Marketing report that surveyed 1,200 + global B2B and B2C marketers across industries. While many of the results speak more to B2C marketers, there are significant takeaways for B2B...

In the EV revolution, can we afford to leave anyone behind?

by Michael J. Keating|02 February 202307 July 2023|ROW2, Standard Blog Post for FUEL blog

While new electric vehicles are grabbing headlines, a looming question behind the EV movement is: are they for everyone? Is the decarbonization of transportation only for the privileged or will all people have access to electric vehicles – and cleaner...