FUEL keeps us going forward so we can Transform Tomorrow.

Podcasting: A modern cornerstone in marketing or an unnecessary time-sink?
Podcasts have steadily become mainstream in the past decades–and for good reason. The medium allows for anyone who has the necessary equipment to speak on virtually any topic.
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Marketing bi-directional charging
Every year, Earth Day reminds us that the planet we live on is worth protecting. Many companies are taking up greener initiatives and developing technologies that will protect the planet. A key focus is transportation, including electric vehicles (EVs) and...
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Electric vehicles graphic
What can we learn from the emotional ride of electric vehicle advertising?
Despite what anyone may say, the future of electric vehicles (EVs) is going to be bold. Volvo announced that from 2030 onward it will only produce EVs. Volkswagen set the same goal for 2033, GM for 2035, Toyota for 2040....
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Electric vehicle battery problem solving
Getting a charge out of EV battery problem solving
Marketers excel at problem solving. That skill is more valuable than ever in the electric vehicle market, where nagging problems such as the need for more batteries, the high cost and the challenge to keep them charged affect everyone. The...
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Retain, research, respect, and commit graphic
Culture wars put marketing in the crosshairs: Four tips to guide your decision-making
Note: The intent of this post isn’t to criticize the hard-working, talented marketing teams who have fallen victim to the current political landscape. Its intent is to offer guidance through these challenging times. It seemed like a great idea. Little...
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What can B2B marketers pull from the recent 2023 industry survey?
The results are in. HubSpot just released its 2023 State of Marketing report that surveyed 1,200 + global B2B and B2C marketers across industries. While many of the results speak more to B2C marketers, there are significant takeaways for B2B...
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In the EV revolution, can we afford to leave anyone behind?
While new electric vehicles are grabbing headlines, a looming question behind the EV movement is: are they for everyone? Is the decarbonization of transportation only for the privileged or will all people have access to electric vehicles – and cleaner...
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How to leverage your ESG efforts to communicate value
While it’s come under fire in recent days, the ESG movement has already succeeded in one respect: It’s changed the game in how companies communicate their values, forcing them to replace platitudes with hard facts and figures. As a result,...
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Get ahead today. Go local with your marketing.
You’ve probably heard the old adage “all politics is local.” But have you ever thought of applying that idea to your content strategy? In business as in politics, making something local means you’re identifying and addressing the issues that matter...
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Shhh, the Competition is Listening!
While communicating your company’s accomplishments is crucial to your company’s reputation and value, you want to steer clear of exposing sensitive or proprietary information. Spend some time to analyze your external communications to make sure you’re not divulging information that...
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The Ups and Downs of Promotional Technology Trends
As we all know, technology is advancing rapidly and your marketing campaigns need to adapt accordingly. Just because something is new doesn’t necessarily mean it is the best fit for your business. While digital tools and platforms are easily adaptable,...
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Want Growth? Listen Up!
If you want business to grow in the United States, then listen carefully. That’s the lesson from the article about Adidas in the March 23, 2015 Wall Street Journal article. Adidas’ U.S. market share is continuing its 30-year slide. Once the premier sports shoe...
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Are You Really That Good? Are You Certain?
The majority of companies truly believe they are unique. That they are better than the rest and often, it is their people that set them apart from the competition. However, if most believe the same thing, can it be true?...
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