Your advertising campaign may be your primary face to the market. Vertical can help make it smart and effective.
- Brand Development
Vertical helps clients in multiple industries bring their brands to life. Backed by a strong brand identity, your marketing and sales efforts will reach new levels of success.
- Channel Development and Sales Support
Vertical understands that a well-informed, well-prepared sales team can make all the difference. We create invaluable tools to strengthen and support your sales channels.
- Creative Strategy and Execution
Creative ideas succeed when they embody your message, support your business strategy and capture the imagination of your customers. Our creative energies are strategically focused to achieve your business goals.
- Graphic Design and Copywriting
Visual structures speak volumes. Words motivate nations. That’s why Vertical is passionate about strong design and powerful copy.
- Public Relations
Cost-effective and targeted, a public relations campaign with Vertical is a key ingredient to changing public perception and building a long-lasting, positive reputation.
- Strategic Planning
Combining our years of experience with current market intelligence, Vertical can help define and develop effective strategies to reach your business goals.
Michael J. Keating, President
Hiring people smarter than himself
Coffee and chocolate doughnuts
Ogilvy Public Relations, Porter/Novelli, Bozell
World traveler, avid reader, interesting conversationalist, martini connoisseur
Helping my son navigate the challenges of middle school and Chicago’s urban bicycle paths
Signed affidavits in 50 states vowing never to launch a singing career
Duane Perolio, Creative Director
Helps designers see work through the client’s eyes
Potato chips and French Onion dip
B.F.A. – Graphic Design, Kent State University; M.F.A. – Print Media, School of the Art Institute of Chicago
Cultural Theorist and Andy Warhol protégé
Had a perfect attendance record in grade school
Can do wheelchair stunts
Michael Sobczynski, Account Services Director
Details, numbers, analysis and project management
Chicago Cubs, Starbucks and Chicago Cubs
B.S. Economics, University of Chicago
Investment banking, pub crawls, wanted to be the first blond James Bond
Husband, news junkie and Starbucks recovery
Can’t live without:
My wife/my Xbox (hope I never have to choose)
Eric Veazie, Senior Graphic Designer
Openness, Ability to Take Criticism, Patience
Binge watching movies
Multi-Disciplinary Design Projects
B.F.A., Graphic Design, DePaul University, Chicago
Cannot live without:
James Martineau, Office & Social Manager
What are your strengths?
Fast Learner, Determined, Enthusiastic, Punny
What are your weaknesses?
Video Games, Dogs, Board Games, Podcasts/Audio Books
BFA Theatrical Directing – Illinois State University
What’s your work experience?
Performer at Disney World, Mortgage Servicing
Married my Wife, Cat Dad, Board Member for Otherworld Theatre
What can’t you live without?
Debbie Dodge, Senior Consultant
Grammatically correct and strategically insightful
Small venues full of local art, music, dance, theater & film
Public relations executive for art museum, hospital and management consultant
Can’t Live Without:
Looking at art
M.S. – Public Relations; M.S. – Historic Preservation
Lloyd Babbitt, Vice President, Intelligence and Insight
Strategic Planning, Competitive Intelligence, Critical Thinking
Sweets and Action Flicks
Multi-Nationals in the U.S. and Asia
International man of mystery
Husband and father
Bachelors of Architectural Studies, University of Illinois; Master of International Management, Thunderbird – American Graduate School of International Management
Free hand drawing
Cannot Live Without:
Alliance of American Insurers
Baker Knapp and Tubbs
BIN WIne Cafe
Chicago Symphony Chorus
Group Benefit Associates
Humidor to Door
InSite Real Estate