In the fall of 2002, America was shaken. It was the post-9/11 era filled with anthrax threats, dot-com busts and economic stagnation. Vertical came on the scene with a different attitude, filled with positive energy and a commitment to its clients’ success.
Today, our team of creative, smart communicators continues to help companies reach and exceed business objectives. Based in Chicago, our work has global reach. Some of the largest companies on the planet are our customers. We provide the personal attention and immediate response to move marketing efforts forward, quickly. Working together, we can help your company strengthen its competitive position and increase market value through powerful and effective communications.
Your advertising campaign may be your primary face to the market. Vertical can help make it smart and effective.
- Brand Development
Vertical helps clients in multiple industries bring their brands to life. Backed by a strong brand identity, your marketing and sales efforts will reach new levels of success.
- Channel Development and Sales Support
Vertical understands that a well-informed, well-prepared sales team can make all the difference. We create invaluable tools to strengthen and support your sales channels.
- Creative Strategy and Execution
Creative ideas succeed when they embody your message, support your business strategy and capture the imagination of your customers. Our creative energies are strategically focused to achieve your business goals.
- Graphic Design and Copywriting
Visual structures speak volumes. Words motivate nations. That’s why Vertical is passionate about strong design and powerful copy.
- Public Relations
Cost-effective and targeted, a public relations campaign with Vertical is a key ingredient to changing public perception and building a long-lasting, positive reputation.
- Strategic Planning
Combining our years of experience with current market intelligence, Vertical can help define and develop effective strategies to reach your business goals.
Michael J. Keating, President
Hiring people smarter than himself
Coffee and chocolate doughnuts
Ogilvy Public Relations, Porter/Novelli, Bozell
World traveler, avid reader, interesting conversationalist, martini connoisseur
Helping my son navigate the challenges of middle school and Chicago’s urban bicycle paths
Signed affidavits in 50 states vowing never to launch a singing career
Duane Perolio, Creative Director
Helps designers see work through the client’s eyes
Potato chips and French Onion dip
B.F.A. – Graphic Design, Kent State University; M.F.A. – Print Media, School of the Art Institute of Chicago
Cultural Theorist and Andy Warhol protégé
Had a perfect attendance record in grade school
Can do wheelchair stunts
Michael Sobczynski, Account Services Director
Details, numbers, analysis and project management
Chicago Cubs, Starbucks and Chicago Cubs
B.S. Economics, University of Chicago
Investment banking, pub crawls, wanted to be the first blond James Bond
Husband, news junkie and Starbucks recovery
Can’t live without:
My wife/my Xbox (hope I never have to choose)
Sean Fermoyle, Senior Graphic Designer
Strategy, organization, and clean design
Has assisted agencies large and small
B.F.A., Communication Design, The Illinois Institute of Art, Chicago
Cannot live without:
Angela Espeland, Office Manager
What are your strengths?
Keeping things organized, making bad puns
What are your weaknesses?
One-hit wonders from the late 90s, biscuits and gravy
What’s your work experience?
Started out answering phones and opening mail, slowly evolved into full-fledged Office Wizard.
Getting my comedy writing published on a popular satire website
What can’t you live without?
My husband, our cat, combat boots
What’s your favorite thing about Chicago?
The diversity – we can’t be defined by a single culture
Debbie Dodge, Senior Consultant
Grammatically correct and strategically insightful
Small venues full of local art, music, dance, theater & film
Public relations executive for art museum, hospital and management consultant
Can’t Live Without:
Looking at art
M.S. – Public Relations; M.S. – Historic Preservation
Lloyd Babbitt, Vice President, Intelligence and Insight
Strategic Planning, Competitive Intelligence, Critical Thinking
Sweets and Action Flicks
Multi-Nationals in the U.S. and Asia
International man of mystery
Husband and father
Bachelors of Architectural Studies, University of Illinois; Master of International Management, Thunderbird – American Graduate School of International Management
Free hand drawing
Cannot Live Without:
Alliance of American Insurers
Baker Knapp and Tubbs
BIN WIne Cafe
Chicago Symphony Chorus
Group Benefit Associates
Humidor to Door
InSite Real Estate
Saint Mary of the Angels
Snow City Arts
The Zoo & Aquarium Video Archive