ROW2

What can we learn from the emotional ride of electric vehicle advertising?

by Sam Comerford|13 November 202316 November 2023|ROW2, Standard Blog Post for FUEL blog

Despite what anyone may say, the future of electric vehicles (EVs) is going to be bold. Volvo announced that from 2030 onward it will only produce EVs. Volkswagen set the same goal for 2033, GM for 2035, Toyota for 2040....

Electric vehicle battery problem solving

Getting a charge out of EV battery problem solving

by Debbie Dodge|17 October 202317 October 2023|ROW2, Standard Blog Post for FUEL blog

Marketers excel at problem solving. That skill is more valuable than ever in the electric vehicle market, where nagging problems such as the need for more batteries, the high cost and the challenge to keep them charged affect everyone. The...

In the EV revolution, can we afford to leave anyone behind?

by Michael J. Keating|02 February 202307 July 2023|ROW2, Standard Blog Post for FUEL blog

While new electric vehicles are grabbing headlines, a looming question behind the EV movement is: are they for everyone? Is the decarbonization of transportation only for the privileged or will all people have access to electric vehicles – and cleaner...

Siemens to Reduce Their Carbon Footprint

by Eric Veazie|11 October 202108 August 2022|ROW2

Our client Siemens announced today that it plans on reducing its carbon footprint by 2020 and will make their global operations carbon neutral by 2030. Read the full article here: http://www.nytimes.com/2015/09/22/opinion/industry-can-lead-on-climate-change.html?_r=0.