October 2024

Gaming is one brand-building opportunity quickly moving to the forefront of marketing strategies and B2B marketers need to pay attention.

You invest a lot when exhibiting at a trade show. But, how can you be sure your brand will be seen and your sales message received?

If you’re a community relations specialist, marketing director or PR professional, you’re used to dealing with conflict. This is particularly true if you work with cities or municipalities. One tool in your arsenal that’s often underutilized is market research data.