If you’re a community relations specialist, marketing director or PR professional, you’re used to dealing with conflict. This is particularly true if you work with cities or municipalities. One tool in your arsenal that’s often underutilized is market research data.
Marketers excel at problem solving. That skill is more valuable than ever in the electric vehicle market, where nagging problems such as the need for more batteries, the high cost and the challenge to keep them charged affect everyone. The...