Capturing attention by stirring emotions: The impact of imagery in marketing and social media

Gaming is one brand-building opportunity quickly moving to the forefront of marketing strategies and B2B marketers need to pay attention.

You invest a lot when exhibiting at a trade show. But, how can you be sure your brand will be seen and your sales message received?

If you’re a community relations specialist, marketing director or PR professional, you’re used to dealing with conflict. This is particularly true if you work with cities or municipalities. One tool in your arsenal that’s often underutilized is market research data.

Exhibiting at trade shows can be extremely effective. But it can also be a big investment. Upfront costs include renting floor space, designing and building the booth, and, of course, shipping expenses. Equally high costs include the time and effort...

Podcasts have steadily become mainstream in the past decades–and for good reason. The medium allows for anyone who has the necessary equipment to speak on virtually any topic.

Every year, Earth Day reminds us that the planet we live on is worth protecting. Many companies are taking up greener initiatives and developing technologies that will protect the planet. A key focus is transportation, including electric vehicles (EVs) and...

Note: The intent of this post isn’t to criticize the hard-working, talented marketing teams who have fallen victim to the current political landscape. Its intent is to offer guidance through these challenging times. It seemed like a great idea. Little...

The results are in. HubSpot just released its 2023 State of Marketing report that surveyed 1,200 + global B2B and B2C marketers across industries. While many of the results speak more to B2C marketers, there are significant takeaways for B2B...

While it’s come under fire in recent days, the ESG movement has already succeeded in one respect: It’s changed the game in how companies communicate their values, forcing them to replace platitudes with hard facts and figures. As a result,...

While communicating your company’s accomplishments is crucial to your company’s reputation and value, you want to steer clear of exposing sensitive or proprietary information. Spend some time to analyze your external communications to make sure you’re not divulging information that...