Strategic Communications

Vertical understands how to use the power of communications to tell your story effectively, improve your image and enhance your competitive position. We apply research, insight and strategic thinking to help our clients communicate complex topics and manage conversations around key issues.

Communications Infrastructure

We help ensure communications success by developing a solid communications infrastructure.

° Position clarity
° Values alignment
° Brand alignment
° Message development
° Go-to-market strategy
° Social media strategy

Thought Leadership

Leadership doesn’t sit on the sidelines. Utilizing your untapped resources — the experience and knowledge of your senior staff — we position your organization as the go-to expert on key issues.

° Blogs
° Industry articles
° Infographics
° Opinion pieces
° Speech writing
° Social media posts
° Whitepapers
° Webinars

Employee Communications

Your most important audience is your workforce. Your employees represent your brand and reputation every day. Our employee campaigns capture the imagination, spark curiosity, inspire confidence and motivate engagement. They include:

° Team-building
° In-house communications
° Peer-to-peer recognition
° Videos
° Presentations

Crisis Communications

Managing sensitive issues is a skill, much like managing a crisis. While being prepared is always the best response, it’s not always an option. Vertical can help address an immediate crisis and help you create a plan to avoid them in the future with:

° Crisis response
° Crisis communication management
° Crisis communication planning
° Media relations
° Employee communication and education
° Issue-based research and opinion polls
° Stake-holder impact evaluation and assessment