Market Intelligence

Tough decisions come with your job, especially when you’re responsible for top-line or bottom-line growth. Which initiatives should be funded? Where are the real opportunities? How do you best allocate limited resources for measurable results? Vertical helps senior executives see all of the factors impacting their decisions by providing knowledge, analysis and insight. Whether you want to expand into a new market or defend your base from unexpected competitors, Vertical provides the tools for making well-informed decisions.

Market Intelligence and Diagnostics

Vertical provides a comprehensive analysis of the market in critical areas including:

° Macro and microeconomic indicators
° Growth rates and forecasts
° Technology and innovation
° Regulatory compliance issues
° Market drivers, barriers and disruptors
° Market threats
° Market analysis

Customer Insight

Vertical gives you and your management team a view of your market from your customers’ perspectives. Vertical provides in-depth customer analysis focusing on these areas:

° Customer attitudes and preferences
° Customer satisfaction
° Customer competitive ecosystem
° Customer profiles and personas
° Customer executive and management teams

Competitive Intelligence and Positioning

Vertical provides a variety of options for analyzing how your key competitors position themselves. You can gain insight into their products, scope of services, leadership, customers and suppliers, or receive an in-depth competitive landscape analysis that includes:

° Competitor profiles
° Competitor pricing and profitability
° Competitive Scenario planning
° Competitor SWOT and Four Corner analysis

Strategic Excellence

Vertical helps you analyze specific areas of your business and evaluates your performance against competitive standards. Vertical conducts:

° Value chain analysis
° Benchmarking
° Leadership assessment

Defensive Strategy and Counter Intelligence

Vertical helps you strengthen and defend your competitive position by protecting sensitive information. And, we turn the tables so you can see the market from your competitor’s vantage point. Deliverables include:

° Corporate communications assessment
° Counter-intelligence guidelines
° Speech writing and analysis from your competitor’s perspective