Siemens Smartest Building in America

Overview

Siemens makes and sells the most powerful and robust building automation systems available. They can reduce energy and improve efficiency for one building, or a network of buildings. Many of Siemens customers have created their own best practices using this sophisticated technology. To shine a spotlight on its customers and the multiple capabilities of its systems, Siemens hired Vertical.

Vertical created the all-digital, Smartest Building in America contest. The contest asked Siemens building automation customers to submit their own homemade videos demonstrating innovative use of their Siemens system and the business results they achieved. The winners received valuable products and services from Siemens, along with the title: Smartest Building In America. In return, they allowed Siemens to publicize their efforts. Siemens received unprecedented exposure and an arsenal of customer testimonials featuring its products.

Vertical’s work included

  • Contest/campaign development
  • Website design and programming
  • Brand identity creation for contest
  • Judge recruitment
  • Public relations
  • Advertising
  • Social media

sba_new