AHIMA Advertising Campaign

Overview

Costly errors in patient records can go undetected for too long, costing hospitals millions of dollars. The American Health Information Management Association (AHIMA) understands that threat. Its certified technicians ensure the integrity of patient records and save healthcare organizations from these unexpected, high costs.

To improve brand recognition among healthcare executives, AHIMA hired Vertical. Vertical likened the problem of unforeseen costs to the threat of predatory animals hiding in the wild and AHIMA as the source to guard against the threat. This standout, attention-getting campaign, targeting a conservative market, received high scores among magazine readership.

Other work for AHIMA included

  • Producing a 30-second commercial
  • Creating the sales support tool kits
  • Designing the sponsorship catalogues

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