Mitsubishi Vertical Market Microsites

Overview

Mitsubishi Electric Automation provides leading automation solutions for U.S. manufacturers. When it wanted to tell its story directly to potential customers in 10 vertical markets, it hired Vertical. Creating fresh, engaging microsites that took the customer’s point of view, Vertical helped Mitsubishi speak to customers in a compelling and relevant way. The sites created visitor traffic, which was measured and benchmarked, per market; something never captured before.

When Mitsubishi wanted to market and sell its expanded services, it used the microsites to get the word out. Vertical expanded the content and developed a companion advertising campaign to support new service messaging.

Vertical activities included

  • Microsite design and programming
  • Content development
  • Microsite training and support
  • Print advertising

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