KIMCO Realty Advertising Campaign

Overview

As the largest owner and developer of community shopping centers in the United States, Kimco Realty Corporation wanted to reposition its brand. It hired Vertical to create a new, branded advertising campaign that would highlight its full breadth of offerings, from financing, to development and property management.

After increasing its recognition in the United States, Kimco hired Vertical to extend its message to Latin America. In a new series of ads targeting developers in Mexico and South America, Vertical leveraged Kimco’s brand strengths, communicating them in a way that resonated in a different culture.

Vertical’s work for Kimco included

  • Research to define the Kimco brand
  • Rebranding the Kimco image
  • Creating North American advertising campaign
  • Creating Latin American advertising campaign
  • Graphic design and layout for trade show support
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