The Building Technologies division of Siemens provides the people, technology and services to help buildings operate more efficiently, intelligently and sustainably. Higher education campuses are one of its key vertical markets. Siemens hired Vertical to tell its story to the higher education market using the voice of its customers.
The ensuing, reference-based marketing campaign features customer testimonials from higher education campuses across the country. Vertical produced a suite of marketing materials, including case studies, videos, web content and advertising. Siemens and its higher education partners use the materials to communicate their joint successes in creating modern, energy-efficient and sustainable campuses.