Labelmaster is recognized as the leading expert in managing and shipping dangerous goods and materials. To compete with new entrants to its market, the company launched DGIS, a digital division that provides online products and services.
Labelmaster hired Vertical to define the DGIS brand. Vertical created its logo and a brand identity that communicated DGIS’ value across the entire logistics value chain. The new identity was applied to marketing communications for all customer touch points. The success of this campaign led to additional work supporting the Labelmaster parent brand.