When it’s time to refresh an identity or create a new brand, companies turn to Vertical for sophisticated logos that capture the true spirit and identity of their organization. Vertical’s designers have experience working with organizations across numerous industries, including not-for-profit and charitable institutions.
Vertical believes a logo or brand identity needs to accomplish two important goals: 1. Reflect the brand values and nature of the organization, and 2. Strike a chord with the organization’s customers and constituents. Vertical achieves this by spending time learning about the organization and the value it represents to those who support it.