When the Building Technologies division of Siemens expanded its product line to serve the small building market, they turned to Vertical to help get the word out. The “Small to Sophisticated” campaign launched at the annual National Fire Protection Association (NFPA) tradeshow. For the event Vertical developed new booth graphics telling the Siemens story of how every building — from small retail stores to commercial high rises and college campuses — can benefit from the best fire protection technology.
The Siemens booth featured an interactive touchscreen application, also created by Vertical. The application included a 3D city highlighting the different types of buildings Siemens served; users were encouraged to browse and learn about the technologies specific to their needs. After NFPA the campaign launched online and has served as an attention-getting sales tool for the Siemens sales force.