RREEF Brand Guidelines

Overview

Now operating under the name Deutsche Asset and Wealth Management, RREEF was one of the premier real estate investment companies in the world. The RREEF-Vertical relationship spanned two decades — highlighted by the annual direct mail campaign designed to capture the attention and imagination of real estate brokers and developers throughout the United States.

After being acquired by Deutsche bank, RREEF needed to update its corporate branding guidelines. Naturally, they turned to Vertical, who delivered a comprehensive, easy-to-use document that defined the RREEF brand and how it is applied across the marketing communications spectrum.

 

Other work for RREEF included

  • Advertising
  • Direct mail
  • Leasing and marketing brochures
  • Website development
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