Duane Perolio

How to leverage your ESG efforts to communicate value
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While it’s come under fire in recent days, the ESG movement has already succeeded in one respect: It’s changed the game in how companies communicate their values, forcing them to replace platitudes with hard facts and figures. As a result,...
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Get ahead today. Go local with your marketing.
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You’ve probably heard the old adage “all politics is local.” But have you ever thought of applying that idea to your content strategy? In business as in politics, making something local means you’re identifying and addressing the issues that matter...
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Standard blog post 4
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Using Market Intelligence to Forecast the Future
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Are you prepared for changes in the market landscape? They happen seemingly overnight, whether it’s the introduction of a new trend, regulation, technology, emerging competitor or something in between. Too many companies are caught off guard. You don’t have to...
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Standard Blog Post 2
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Shhh, the Competition is Listening!
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While communicating your company’s accomplishments is crucial to your company’s reputation and value, you want to steer clear of exposing sensitive or proprietary information. Spend some time to analyze your external communications to make sure you’re not divulging information that...
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